Andromeda is transcending reality in Zodiak music video
(Matt Grandpap in still shot from official video)
Alternative jazz rap duo Andromeda is new on our local music radar and are off to an impressive start. The Wilmington group reveal their creative, fun, and raw talents in the release of their first official music video for their single Zodiak, released in February 2022. Directed by Sterling Terriault of Wilmington production company Color Light & Sound, this video takes chill lo-fi alternative rap and sets it to a rich and colorful urban 90’s theme.
The shot starts with a fuzzy monitor. The camera pulls back and we’re sitting in a cartoon living room gazing into a distorted TV screen. There is a VHS player on top of the old television set, leading viewers to believe it's the cause of the bad picture and sound coming from the set. The art style is reminiscent of early 90’s adult animated comedy Bébé's Kids and Disney television series The Proud Family with its sharp angles and blockiness. The picture on the tv is beginning to come through and it flashes a Digital Acid logo, the artist owned record label the duo is currently releasing music under, as a far aways distant voice creeps in. The cartoon TV flashes the text Andromeda and a moving constellation. Then worlds collide when we’re met with the first MC, Matt Granpap, a living breathing human in a cartoon universe.
(Grandaddy Swank in still shot from music video)
We enter into this real place where we meet at the cross section of thoughtful, gritty, poetic lyrics and prominent colors and patterns. Two more characters are introduced on screen, sitting in their own minimalist personalized scenes, inviting you into their plane with dramatic close ups and meaningful eye contact. The Matt Grandpap holds up a big picture frame in front of their body and soon a moving image of them appears to reveal yet another reality of word and thought manifesting simultaneously, jumping from scene to scene as the lyrics move with the music. Matt Granpap lowers the frame and sets it aside as the second MC, Grandaddy Swank comes into the frame. They dap each other up as if handing over the mic to his friend to speak his mind. Grandaddy Swank raises the frame in front of his body and fills viewers in on what's brewing in their world.
(Concept21 Studios in Claymont Delaware still shot from music video)
Once the verse is finished the cartoon world blips into the abyss around Grandaddy Swank and we begin zooming out of the frame. We continue to pull back exposing the green screen, the film studio, and the film crew reminding us that this video isn’t just a beautiful piece of art, but a collaboration of many talented individuals.
FB: @DigitalAcidRecords | IG: @digitalacid | TW: @digtalacid_
